Panasonic wins page one every time with ProductWind
(SAN FRANCISCO, CA - January 23, 2023) - Panasonic has shot nine of their newest products to page one rankings on top sites like Amazon by using influencer marketing platform ProductWind.
The leading technology company worked with ProductWind to launch bestsellers across spaces ranging from kitchen appliances to headphones to gaming accessories, on both Amazon and Target.
“With ProductWind, we’ve slashed our launch time while generating incredible outcomes,” explained Michelle Esgar, Director of Marketing and Experience at Panasonic North America. “The results speak for themselves. Every single one of the campaigns we’ve run with them has won page one search spots, spurring traffic, sales and reviews. Additionally, our products get tons of awareness and content across Instagram & TikTok”
Working with influencers has become the key to successful product launches, with 49% of consumers now relying on creators for product recommendations.
ProductWind offers a one-click platform that matches brands to influencers in minutes, helping companies like Panasonic capitalize on this growing marketing movement.
Using ProductWind’s turnkey solution, Panasonic was able to instantly launch six product campaigns at one time, each involving more than 120 creators.
These qualified creators posted targeted content to Instagram and Tiktok in concert with the product launches, spurring immediate traffic boosts to the products’ detail pages. With online retailers like Amazon, higher traffic equals a higher search ranking, which in turn generates sales, ratings and reviews, keeping the product in a top search result spot.
Influencer advertising also supercharges brand awareness. In fact, one TikTok focused on Panasonic’s SoundSlayer Wearable Gaming Speaker got more than 200,000 views.
“Panasonic is a great partner and we are thrilled to be working so closely with them,” said Tim Wilson, Chief Revenue Officer at ProductWind. “We’re excited to keep partnering and delivering above-and-beyond results!”
To learn more about ProductWind, visit productwind.com or contact info@productwind.com.
About ProductWind
ProductWind provides instant momentum for brands. With over 200 clients, many of which are in the Fortune 500, ProductWind is one of the fastest growing platforms in the influencer space. The platform provides one-click influencer advertising with all the social controls a major brand may need. For more information about how you can drive more momentum online, please contact info@productwind.com.
About Panasonic Corporation of North America
Newark, NJ-based Panasonic Corporation of North America is a leading provider of Consumer Lifestyle technologies, as well as innovative Smart Mobility, Sustainable Energy, Immersive Experiences, and Integrated Supply Chain solutions. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Holdings Corporation. One of Interbrand’s Top 100 Best Global Brands of 2022, Panasonic is a leading technology partner and integrator to businesses, government agencies and consumers across the region. Learn more about Panasonic’s ideas and innovations at na.panasonic.com/us.
