How to Drive Conversion on Amazon with Influencers, Reviews, and Customer Feedback
VIP Dinner | Chicago, Illinois
May 24, 2023 6:00 PM - 8:30 PM CST
Event Description
Join us for an exclusive networking dinner where we’ll dive into the latest insights and best practices for optimizing your brand's performance on e-commerce platforms. Learn how to leverage high conversion rates at launch to quickly train retailer algorithms and get your products to market faster. Discover the most effective strategies for generating retailer reviews and influencing review sentiment to increase visibility, credibility, and sales.
Our featured experts will explore the critical role of customer feedback in driving product development and sales, as well as how to prepare for peak events like Prime Day by maximizing traffic and conversion rates. Join your peers in the Chicago area and align your marketing strategy with the voice of the customer and drive long-term success for your brand.
Discussion Topics
- How high conversion at launch solves cold start and trains the retailer algorithm to launch your product in days not months
- How to generate retailer reviews and influence review sentiment for your brand - best practices to increase visibility, credibility, and sales
- Making the most of reviews and customer feedback: you got the feedback, what's next?
- Preparing for peak events: how to spin the Amazon flywheel with converting traffic to win Prime Day
- Aligning marketing to the voice of the customer: tips for understanding your audience, using empathy to drive engagement, and creating dynamic content that resonates with your target market
Event Partners
Yogi
Yogi is a product sentiment platform that enables brands to gain deeper visibility into customer feedback and voice-of-customer. We are the only tool that uses proprietary AI & NLP technology with reviews & ratings as the main data source. This enables faster and more granular analyses to uncover issues, opportunities, and trends. Brands like Tylenol, Colgate, and Nestlé use Yogi to increase conversion rates on PDPs, prioritize product improvements, and find opportunities for innovation.
ProductWind
ProductWind is the only retail influencer marketing platform that helps enterprise brands drive social content, SEO and reviews to ramp online retail sales faster. ProductWind is trusted by the hundreds of the world's top brands including Panasonic, Scotts, Unilever, and Poly.
Guest Speakers
Tim Wilson
Chief Revenue Officer at ProductWind
Tim Wilson is the Chief Revenue Officer at ProductWind, which offers influencer-as-a-service products to help brands win online. He’s an experienced sales and business development professional focused on helping the world’s largest advertisers understand how eCommerce and digital impact their brands. Before ProductWind, Tim was an Affiliate Partner at Pattern, guiding partnerships and driving global eCommerce sales for brands.
Gautam Kanumuru
CEO at Yogi
Gautam Kanumuru is the Co-founder and CEO of Yogi, a product sentiment analysis platform that enables brands to gain deeper visibility into customer feedback and voice-of-customer. With a background in AI and natural language processing, he played a crucial role in developing Microsoft products, including Cortana and Xbox. Before co-founding Yogi, Gautam was the Vice President of Engineering at Clarke.ai and a Program Manager at Microsoft.
Event Moderator
Aaron Conant
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
