Consumer Electronics

Premium audio brand realizes $26 million boost in sales with ProductWind

ProductWind partnered with a well-known consumer electronics brand that is a worldwide leader in the audio equipment space.

The Challenge

Despite global brand recognition and huge social media presence, a Tier 1 consumer electronics brand faced a challenge familiar to most companies selling on Amazon. Its new earbuds were floundering due to a lower-than-expected 3.5-star rating, translating to potentially millions of dollars in lost sales. The brand needed to establish a critical mass of high-star reviews during the pivotal launch stage to meet and beat sales targets.

The ProductWind Solution

Boost visibility

Perfectly timed social posts from ProductWind creators reached 11.7 million ready-to-buy viewers. Traffic increases propelled the product to top five organic placement for strategic keywords on Amazon.

Reviews rev sales

Achieving 100+ new reviews from an influx of new buyers in the first 3 campaign weeks, the product rating leapt from 3.5 to 4.5 stars, nearly doubling sales conversion and reinforcing the brand's credibility.

Self-feeding success

Boosts to reviews, traffic and sales ensured top Amazon search rank, spurring sales even higher. Post-campaign, the listing kept top of Page 1 organic rank for high CPC keyword “noise canceling earbuds”.

The Results

+92%
sales boost on average from growing Amazon rating from 3.5 to 4.5 stars
11.7
million reach on TikTok and Instagram
#2
organic SEO rank after jumping 200 spots for highly relevant keyword
Premium Audio Brand

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The Challenge

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91% of brands run a second campaign with us.
We bet you will too.

See a demo