Pet
Friday’s Dog increases product sales by 6,000% with ProductWind
Friday’s Dog is a luxury bath and beauty dog company that has built its business around giving back to dogs in need. It develops products in partnership with groomers and veterinarians on a mission to become America’s most trusted dog brand.
The Challenge
Premium dog care brand Friday’s Dog invested three years of research and development in creating an array of superior and innovative dog care products approved by industry experts. However, when it launched its products on Amazon, sales were lackluster. Low sales meant products had few ratings and reviews, leaving prospective buyers hesitant to purchase and driving Amazon ACOS way too high.
The ProductWind Solution
Less work, more sales
ProductWind connects brands to influencers who get results, without extra work. Friday's Dog activated 200 creators on TikTok and Instagram.
Supercharge SEO
Amazon favors social media traffic in search ranking. Creator posts drove page visits, resulting in Page 1 ranking for 11 pivotal keywords.
Improve conversion
Influencer-led traffic generated hundreds of new ratings and reviews, improving conversion, fueling soaring sales and sustaining top search ranking.
The Results
Product fully launched in one month
225
organic search result spots jumped for target keywords on average
6,000%
increase in average units sold per month with ProductWind
30X
increase in ratings and reviews
