Health & Fitness

Supplement brand earns #1 Amazon Best Sellers Rank with ProductWind

Supplement brand used ProductWind to boost sales, earning 580 ratings and reviews, 74 Page 1 wins and #1 Amazon Best Sellers Rank in its sub-category.

The Challenge

Award-winning global health company has been building a science-backed supplement empire since it was founded in 2009. The brand was seeking a way to stand out in Amazon’s fiercely competitive supplement category, where decades-old names already dominated the landscape. It needed to drive reviews and visibility for its existing creatine gummies listing, ensuring it was one of the first products seen by high-intent consumers.

The ProductWind Solution

Content creates clicks

ProductWind let the health brand tap 358 vetted creators who made 669 items of prime content, nearly doubling campaign goals. Creator engagement fueled fresh listing traffic, which lifted 57 key terms by 100+ search slots each.

SEO converts

The ASIN hit 74 Page 1 wins, 825% higher than expectations of 8. Many wins were for top SEO terms, including a leap from 306 to 8 for “creatine” (570.2K MSV). Gains propelled 1.8M organic campaign search impressions.

Reviews rev sales

The listing earned 179 ratings and reviews in 18 days, and 580 during the campaign. It rose 70 spots to #1 Amazon Best Sellers Rank in Sports Nutrition Endurance & Energy Supplements, beating out larger competitors.

The Results

14.9K

Organic search slots gained for relevant

Organic Page 1 wins in first 2 weeks of the campaign

580

Total reviews & ratings during campaign

Rethinking the Seasonal Campaign Playbook

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