CPG brand optimizes for Easter with 25 organic Page 1 wins
A premium napkin brand used ProductWind to accelerate Amazon SEO performance ahead of a peak sales period, allowing it to rise a total of 7.4K search slots for target keywords.
The Challenge
The ProductWind Solution
Prioritize organic reach
The brand paired with 1,200 advocates selected to drive visibility of its existing napkin product on Amazon. Creator engagement enabled 27 event-related terms to climb 100+ search positions each.
Achieve top rank
During the campaign, the listing earned organic Page 1 slots for 25 keywords, including 14 new wins and 11 that sustained Page 1 rank, rising a further 54 spots. Priority term “easter napkins” (13.9K MSV) soared from rank 306 to 1.
Fuel peak period sales
Top SEO rank drove conversions. From pre-campaign to week 2, well ahead of the holiday, weekly sales had already increased by 25%. Going into Easter season, the ASIN was optimally positioned to take advantage of a buying surge.
The Results
Rethinking the Seasonal Campaign Playbook
