Eye Care Supplier

Leading eye care brand boosts sales sevenfold with ProductWind

ProductWind helped Bausch + Lomb gain the traffic, page ranking, and reviews needed to escalate sales within days of a product launch.

The Challenge

Eye care supplier Bausch + Lomb is driven by a mission to help people see better to live better. When the company extended this goal to canine companions with Project Watson, it needed a successful product launch from the start. Project Watson’s product listing would require sufficient traffic and reviews to achieve a page-one Amazon ranking, gain credibility, and drive sales.

The ProductWind Solution

Earn more views

With ProductWind, 75 influencers across Instagram and TikTok promoted Project Watson, reaching an audience of 1.5M. Early on, the listing generated 46 creator reviews and gathered a total of 163 reviews during the campaign period.

Maintain page-one status

The flood of new traffic, sales, and reviews quickly boosted SEO. Project Watson’s product rank moved to page one for its most relevant search terms, greatly improving product discoverability.

Scale sales

Armed with a consistent page- one ranking and a growing collection of positive reviews, Bausch + Lomb saw a huge spike in revenue. Over the campaign period, average weekly sales increased by over 7x.

The Results

5.0

Average star rating

131

Total pieces of user-generated content

+746%

Average weekly sales increase during campaign

Rethinking the Seasonal Campaign Playbook

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