Billion-dollar nutrition brand sees 20x return on ad spend (ROAS) increase
ProductWind helped a sustainability-first supplement provider get more value for its advertising dollar spent, all while raising search volumes and sales.
The Challenge
The ProductWind Solution
Generate more traffic
In a matter of days, ProductWind used its influencer network to help the brand double its target volume for user-generated content. After reaching over 140K viewers on Instagram and TikTok, organic search volumes increased on Amazon by more than 5x.
Gain credibility
Amazon's algorithm positioned the product on page one for eight of the most relevant and competitive search terms. This translated to higher-than-average sales and a stream of new 5-star reviews over the month-long campaign.
Improve ad ROI
Enhanced SEO performance meant that Amazon required smaller bids for sponsored placements, resulting in more ad sales with less ad spend. The brand maintained a significantly lower advertising cost of sales (ACOS) during the campaign, reaching a low of 15%.
The Results
